Heisenberg is back!
Bryan Cranston posted on his Instagram an image of the iconic Walter White from "Breaking Bad" - in a familiar desert setting but holding a bag of PopCorners snacks.
What does it mean?
Apparently Mr. White has a side hustle shilling for the popcorn snack - and we'll see an ad to that effect during the Super Bowl. Frito-Lay has hinted that we may see other characters from the "Breaking Bad" universe in this - or other - ads.