Walmart is apologizing for a display in one of its stores that looks like it's selling guns as back to school items.
A photo posted on Twitter showing a case full of guns with a sign above it reading "Own the school year like a hero" went viral, drawing swift condemnation.
Walmart responded by calling the display "horrible."
A company spokesman today told "CNNMoney" it was working to identify which store put up the display and to be sure it has been taken down.