The Weeknd has announced that he’s cutting ties with H&M over a photo on the company’s website that’s being criticized for being racist. The controversial picture features an African American boy, wearing a sweatshirt that reads, “Coolest Monkey in the Jungle.”
“Woke up this morning shocked and embarrassed by this photo,” The Weeknd, whose real name is Abel Tesfaye, tweeted. “I'm deeply offended and will not be working with H&M anymore."
The Weeknd previously appeared in ads for the Swedish clothing company, and even collaborated with them for his XO Brand.
H&M has since apologized “for offending people with this image,” and has removed it from their website. They add, “We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues."